This press release template includes space to accommodate all the necessary aspects of a standard business press release. Of course, make sure that you write in a journalistic style perhaps following the AP guide, though The Chicago Manual of Style, APA, MLA, and others are acceptable and include all the pertinent information without overwhelming your audience. Word Google Docs. Use this template to announce any type of event, be it a film, fashion, restaurant, art, or sports engagement or a grand opening.
In addition to the must-have press release elements, this template provides sample copy that you can edit to introduce your event as clearly and concisely as possible. This template can serve as a formal announcement for a product, magazine or other publication , or book release or a campaign launch.
Simply provide the information required for a standard press release, and use the sample copy to write clear, direct information about the forthcoming launch. Since the point of a launch press release is to attract new customers, take extra time to research and understand your target audience when writing it. Use this template to deliver a piece of business-oriented news, such as a CEO or other executive appointment, a noteworthy new hire, a strategic partnership, or a merger and acquisition.
Edit the sample copy to fit the type of news event you are reporting, and provide more or less background information depending on the complexity of the issue. This template can be used by nonprofits and small businesses, as well. However, remember that your press release should be pages maximum, so be succinct. If you need to create a formal announcement about a social media update, such as a new feature or channel, download this template. The body paragraphs in this type of press release will include background information on the social media outlet, as well as detailed information on the update.
If you plan to circulate the press release online, include links to your social media accounts or a new functionality walkthrough. Of course, you can customize the copy as you see fit. One way to generate buzz about your organization — outside of its products or services — is to report on awards it receives.
Use this award press release template to create a news blast about a prize or recognition that a company, department, team, or individual receives for its efforts. Sample copy is included for you to flesh out the particulars of the award, and you can customize the template to suit your needs. Increasingly, people receive business news online rather than through print or broadcast outlets. This email press release template provides all the aspects of a standard press release template, but also provides space to include relevant links or embed multimedia.
Once you refine the content and language of your email press release, copy and paste directly into the body of your email or your social media management platform. Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility.
See Smartsheet in action. Watch a free demo. A press release — also called a press statement , news release , or media release — is an official written statement given to media outlets that documents a specific event, launch, or other happening. A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic.
For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. Press releases were initially considered an outbound marketing method. They used traditional outlets such as newspaper and email reporting to broadcast to a mass audience without any guarantee of traction.
However, with research and strategy, you can transform your press release into a piece of inbound marketing that targets a specific audience and generates reliable leads.
Thus, there is no longer a one-size-fits-all approach to writing a press release. That is particularly efficient for shorter press releases and eliminates the extra step of scrolling to the underside to retrieve the pdf.
Nevertheless, editors and journalists typically favor with the ability to copy textual content and obtain pictures simply. To determine a newsworthy angle, begin by occupied with the principle concept you wish to promote. Begin by indicating whether or not the data contained within the press launch will be printed instantly or embargoed till a sure date.
For now, depart a number of line breaks between your launch date and opening paragraph to be able to fill in your headline and abstract later. Crucial info ought to be on the very starting of your launch. To determine what these key details are, use the inverted pyramid:. The headline options a very powerful, eye-catching info of your press launch, and the opening paragraph of the discharge ought to reply the 5 Ws and one H who, what, when, the place, why, how.
It opens by saying the launch of its up to date AirPods. Your press launch is taking form! Evaluate your write-up and beef it up with not more than two high quality quotes—and from not more than two folks. The primary quote is often added instantly after your opening paragraph; if completely mandatory, one other one could also be added additional down within the press launch.
Keep in mind to incorporate a hyperlink to downloadable belongings strive utilizing a URL shortener device like bit. You may write your headline with simply the primary letter of the sentence capitalized, identical to within the above screenshot.
We advocate utilizing title case, which suggests the primary letter of most phrases is capitalized. Attempt utilizing this auto-capitalization device that can assist you get the headlines wanting on level. Your boilerplate comes after the principle content material of the press launch however goes earlier than the contact info.
It furnishes readers with some info on the corporate behind the press launch. You may also briefly point out any notable achievements. In a brand new part, add within the mandatory contact particulars in order that journalists and editors can attain out simply.
Monitoring the efficiency of your press launch. They make it easier to decide your marketing campaign efficiency, whether or not the sources spent have been justifiable, and when you reached the fitting viewers by means of the fitting platforms. Most distribution providers provide primary visibility studies that mean you can evaluate generally tracked metrics, equivalent to click-through charges, conversion charges, backlinks, and downloads when you launched the press launch in pdf kind.
The difficulty is such providers will be costly, so a free device like Ahrefs Webmaster Instruments can assist to offset pointless prices whereas permitting you to simply monitor backlinks and mentions. First, comply with this pictorial information to arrange your first venture on Ahrefs Webmaster Instruments.
The device supplies an outline of the highest backlinks to your web page. Executives often serve as faces of the company, and a press release functions to kick off this role. It may include biographical information to establish their credibility along with a photo and other pertinent details. When it comes to business excellence, it's okay to brag.
Press releases about awards and accomplishments serve to cement your organization as an authority in your space.
Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony if applicable.
When formatting a press-release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site. As noted above, you'll want your format to include traditional press-release items like your contact information, the words "For immediate release," a note about your location, and a quick bio about your company. Having specific spots for those elements will prevent you from needing to mention it in your body copy so you can focus on discussing the news at hand.
You also might want to include " " or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news.
However, this tradition is still adopted and highly-respected today. When it comes to formatting the body copy and headline, click here or scroll down for writing tips. In this example, Catbrella Inc. You've got your announcement in mind, and now it's time to get it down in words to share with your community, industry, and followers. Just like writing the perfect blog post title , setting up your press release for success starts with your headline.
You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating. Use action verbs, clear, understandable language, and keep your headline simple and short -- fortune and search engines reward the brief, so keep your title to one line to clearly focus people's attention on your topline message.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It's worth the time and effort on your part. For reporters, analysts, influencers, or followers to be inclined to share your announcement, you have to tell them upfront why they should care. The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development.
Reporters don't have a ton of time to sift through details and fluffy background information -- they just need the facts that'll help them tell your story to someone else from a position of authority. There shouldn't be any new, crucial information covered after this section that the reader could potentially miss.
A good way to ensure this is by using the reverse pyramid formula when writing your press release. Once you've set the scene, it's time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.
Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don't ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition -- pick one or two critical spokespeople and focus the quotes around their unique perspective.
In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.
It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement -- we sometimes think a piece of writing is lacking if it isn't drawn-out and just shy of being a novella.
However, a press release needs to be helpful and concise. Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement. Another good way to add value to your press release is by using newsjacking.
A process of relating your press release to something currently going on to make it more valuable to the journalist and reader. Twitter is chock-full of reporters lamenting press releases or pitches that don't clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference.
Describe what your company does in clear, plain English, include a link to your company's homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted.
If the answer to any of those questions is no, get back to the drawing board. The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.
Think about how you've used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get reporters and analysts familiar with your brand. Many people think press releases have to be chock full of buzzwords and branded terms.
Five-syllable words you have to look up on Thesaurus. Quotes from every executive on the planet that go on for pages? We've seen it all. Unfortunately, so have reporters -- and they are not fans. Instead of stuffing your next release with industry jargon, take a page out of our book okay fine, ebook , The Newsworthy Guide to Inbound Public Relations , and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video?
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