A disclaimer can be included in several places on your site. Many businesses create a separate disclaimer page for their website, which they link to in their homepage footer. Others add the full disclaimer to their terms and conditions. Because disclaimers operate as a legal safeguard, they should be visible and accessible to users. If they are difficult to find, or are deceptively placed on a webpage, there could be legal repercussions.
To protect your website from liabilities, remember to also include a terms and conditions agreement and a privacy policy on your site, so that users are aware of your guidelines and data collection practices. If your online business offers advice, products, or services to users, then you should have a disclaimer as legal protection.
There are many types of disclaimers, and they all protect your site in different ways. To determine which one is appropriate for you, read about the four most common types of disclaimers used on the internet:. In , the Federal Trade Commission FTC released its Guides Concerning the Use of Endorsements and Testimonials in Advertising , which declares that any website that uses reviews, rankings, or testimonials to promote products must use an affiliate disclosure or disclaimer to tell customers if they receive compensation to do so.
This includes the Amazon affiliate disclosure , which is required by the Amazon Associates program, one of the most popular affiliate programs on the internet. If you operate a legal site, there are six important disclaimers you need to include to conform with the law and protect yourself from liabilities or misconceptions. Medical Advice Disclaimer Online businesses or apps that offer medical advice such as a health website need to notify users that the information contained on the site is intended for educational purposes only, and should not be substituted for medical advice from a doctor or healthcare provider.
If this applies to you, your medical disclaimer should also clarify that using your site or application does not establish a doctor—patient relationship. Professional blogs or professional service platforms need to clarify that the advice and information on their pages is for educational purposes only.
Professional assistance You must not rely on the information on this website as an alternative to medical advice from your doctor or other professional healthcare provider. If you have any specific questions about any medical matter you should consult your doctor or other professional healthcare provider.
If you think you may be suffering from any medical condition you should seek immediate medical attention. You should never delay seeking medical advice, disregard medical advice, or discontinue medical treatment because of information on this website.
It includes a separate clause stating that while it covers various topics, it does not constitute advice in that discipline:. If you post any type of informational content, a standard no guarantee disclaimer clause allows you to be a source of industry knowledge without any obligations to your users. To recap, there are many types of disclaimers, and you need to pick one that best suits your needs.
For example:. The benefit of all disclaimers, no matter the industry, is to safeguard your business interests.
Use our disclaimer template to get started writing your own, or create custom disclaimers in minutes using our free disclaimer generator. Yes, you need a disclaimer to protect your website against legal liability.
Disclaimers inform users that your site will not be held responsible for any damages suffered from using your site. For example, if you run a legal blog, a legal disclaimer will tell users that your content should not be taken as legal advice, and your site will not be held accountable for any legal actions the reader may take. Whether you run an ecommerce site, blog, app, or general website, you need a disclaimer or multiple disclaimers to be transparent with users and protect yourself against legal claims.
Put your disclaimer where users can easily find it. You can put your disclaimer or disclaimers on a separate page, then link to that page in your website menu, website footer, or impressum page if you have one.
You should also put your disclaimers on relevant content. For example, if you promote an Amazon product in a blog post through the Amazon Affiliates program, you need to add an Amazon Affiliates disclaimer to that blog post. There are many types of disclaimers that address liabilities for different industries, activities, and content.
The most common types of disclaimers are:. How Do I Write a Disclaimer? You can write a disclaimer by modifying a disclaimer template to address any liabilities you have on your site.
Using a disclaimer template will make it easy for you to pick and choose the disclaimers that may apply to your website, and then customize those disclaimers to include any information unique to your site. Do I Need a Disclaimer? What Types of Disclaimers Are There?
The most common types of disclaimers are: Fair Use Disclaimer : A fair use disclaimer discloses that you are using copyrighted materials on your website lawfully and with the appropriate permissions.
Warranty Disclaimer : Warranty disclaimers explain that sellers and service providers are not responsible for possible product or service failures. Copyright Disclaimer : A copyright disclaimer lets site visitors know that your site contains copyrighted material. No Responsibility Disclaimer : No responsibility disclaimers inform users that you are not responsible for the actions they take based on content found on your website.
Confidentiality Disclaimer : Confidentiality disclaimers assure users that some content, such as contact information, is only intended to be seen by certain parties.
Affiliate Disclaimer : Affiliate disclaimers disclose your participation in an affiliate program, such as Amazon Associates.
Commonly, copyright disclaimers and no responsibility disclaimers double as YouTube disclaimers. Views Expressed Disclaimer : Views expressed disclaimers specify that the opinions found on your website are not the views or opinions of your business. Investment Disclaimer : An investment disclaimer informs readers that your investments commentary is information, and should not be taken as official investment advice.
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